Print this page

Customer Relationship Management (CRM)

Written by 

01 September 2012

Beacon Blog
Comments::DISQUS_COMMENTS

Customer Relationship Management (CRM) is a widely implemented model for managing a Business’s interactions with customers, clients, and sales prospects. It involves using technology not only to organize, automate, and synchronize business processes like marketing & sales activities, but also those for customer service, and technical support.

The overall goal(s) of a CRM is to find, attract and win new clients; nurture and retain those the company already has; entice former clients back; and to reduce the costs of marketing and client service.

CRM also describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

A Customer Relationship Management system is chosen to provide the following advantages:

  • Quality and efficiency
  • Decision support
  • Enterprise ability
  • Customer Attentions
  • Increase profitability
  • Improved planning
  • Improved product development.


Types/variations of CRM systems are also available to cater to specific needs such as

  • Sales force automation
  • Marketing
  • Customer service and support
  • Appointment
  • Analytics
Read 8555 times

Last modified on Tuesday, 02 December 2014 19:08

Rate this item
(0 votes)
Sukla M C

Śukla is a Serial Entrepreneur with a strong understanding of various business and technology verticals. A Hobby Photographer, a Long Distance Runner and much more …

Website: sukla.in
Latest from Sukla M C

Related items