Most small business owners know a little something about SEO (Search Engine Optimization) and SEM (search engine marketing). While SEO involves different tactics that help your website rank well in organic search engine results, SEM another important tactic for Internet business includes things such as paid listings on search engine results, social media marketing and many related services, including SEO.
The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine which we achieve by following some best practices such as
- Creating and publishing excellent content.
- Using keywords and keyword analysis.
- Using social media links on sites such as Google+, Facebook, Twitter etc.
- Improving your site's navigation to provide an excellent user experience.
On a broader perspective, at Beacon Solutions we don't only work on getting more users to your website, we also continually work on the User Interface/Experience (Ui/Ux) in order to achieve a better cost per click / conversion.