It’s tough getting noticed on the Web, and I mean it “Its Really Really tough to get noticed on the Web”. Consider this scenario, you have a existing or a new business and get yourself a website, only to realise if all the resources that went into making one is hardlypaying you back, or worse you yourself find it difficult to find your website without knowing your URL (the thing that looks like http://beacon-solutions.in)

     A Web site can provide useful information about a popular subject or provide the most relevant information your target audience is in need of and is also interactive and engrossing, yet still attract few or no visitors. The key problem is not showing high up on search engine return pages (SERPs, the pages you see after clicking search on Google for example).

Customer Relationship Management (CRM) is a widely implemented model for managing a Business’s interactions with customers, clients, and sales prospects. It involves using technology not only to organize, automate, and synchronize business processes like marketing & sales activities, but also those for customer service, and technical support.

The overall goal(s) of a CRM is to find, attract and win new clients; nurture and retain those the company already has; entice former clients back; and to reduce the costs of marketing and client service.