CRM also describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.
A Customer Relationship Management system is chosen to provide the following advantages:
- Quality and efficiency
- Decision support
- Enterprise ability
- Customer Attentions
- Increase profitability
- Improved planning
- Improved product development.
Types/variations of CRM systems are also available to cater to specific needs such as
- Sales force automation
- Customer service and support