Customer Relationship Management (CRM) is a widely implemented model for managing a Business’s interactions with customers, clients, and sales prospects. It involves using technology not only to organize, automate, and synchronize business processes like marketing & sales activities, but also those for customer service, and technical support.

The overall goal(s) of a CRM is to find, attract and win new clients; nurture and retain those the company already has; entice former clients back; and to reduce the costs of marketing and client service.